Meet The Founders

Arya Keshavarzian

Co-Founder/Director Of Sales

Arya's journey in the automotive world has been defined by his exceptional ability to structure deals for luxury vehicles. His bilingual capabilities in Farsi and English lend well to his communication abilities to tend to all clientele needs. With 9+ years in the automotive industry (from previous broker work to working fleet at DCH Tustin Acura), Arya prides himself in his extensive knowledge in the car market to ensure the best pricing and best possible deal for any who work with him. His commitment to transparency and integrity means you can trust Arya to guide you through every step of the car-buying process, making it both straightforward and enjoyable. When asked his favorite brands, he simply replied with "BMW & Mercedes-Benz".

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Mina Halaka

Co-Founder/Director of Operations

With dual backgrounds in finance/accounting as well as the automotive industry, Mina's capabilities far supersede those of a typical car salesman. Working large-scale financial accounts such as the multi-million dollar T-Mobile/Sprint merger, Mina is experienced in accounting, financial ledgers, and structuring finances. Implementing his Arabic ancestry, Mina communicates with his clientele eloquently in both English and Arabic. His car experience began with his time at Santa Monica GMC as an Internet Sales Manager for 2 years. Coupling 4+ years in the car industry and his background in finance, Mr. Halaka's means of finding a deal are second to none. Mina can be commonly seen driving any sports car as long as its blue and a droptop.

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Sales Team

Andrew Einhorn

Executive Sales Consultant

Andrew started his career at Jim Falk Lexus of Beverly Hills in 2006, swiftly advancing to full-time Internet sales and becoming a top volume seller. After a brief detour in finance, he rediscovered his passion for auto sales and rejoined the industry in late 2011 at Irvine BMW. Within three months, he was promoted to director of the Internet Sales department. Andrew earned BMW's Top Platinum and Victory Lap statuses in 2014, maintaining this achievement annually, including winning top M sales in 2017. He secured Top Platinum status for five consecutive years and BMW President’s Club recognition, consistently exceeding triple-digit monthly car sales. Moving to Fletcher Jones Mercedes in October 2019, Andrew achieved top salesperson status by March 2021, continuing his tradition of high-volume sales.

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Hadi Bakhshi

Social Media Manager

With six years of sales experience from appliances, mobile phones, and now luxury vehicles, Hadi brings a wealth of knowledge to ensure customer satisfaction in every interaction. Fluent in English, Spanish, and Farsi, Hadi ensures a seamless and personalized experience for clients from various cultural backgrounds. Specializing in social media marketing, Hadi is at the forefront of our dealership's outreach efforts. He spearheads our Instagram ad campaigns, offering exclusive pricing and promotions that cater to our social media-savvy clientele. Whether you're exploring our latest inventory or seeking personalized financing options, Hadi is dedicated to delivering excellence in customer service and satisfaction. Hadi's favorite vehicle is any M Performance vehicle from BMW.

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Jason Almazan

Sales Consultant

Having numerous years of experience in the car industry from his time as a sales manager at Santa Monica GMC and affiliate dealers as well as sales in other industries, Jason is no stranger to ensuring customer satisfaction. Bilingual in English and Spanish, he is capable of handling both demographics with ease. From his expertise in setting up one of the lowest lease deals on popular EV vehicles such as the Nissan Ariya to higher end vehicles from German manufacturers such as Mercedes, BMW, and Audi, Jason is multi-faceted in his capability to meet all clientele needs. Jason cannot go a day without talking about his daily driver which is a 2024 Nissan Ariya for under $300 a month!

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Mariam Moussa

Social Media Outreach

Bringing s a versatile background in business development and marketing, Mariam holds a Bachelor's degree in Marketing from USC. With experience at Penske Auto, SDSU, and multiple dental offices, she has honed her skills in building successful outreach strategies and fostering business growth. Specializing in social media outreach, Mariam is adept at connecting with diverse audiences and creating impactful online campaigns. Her passion for marketing and innovation drives her to stay ahead of industry trends, always delivering results with a customer-focused approach. When asked her favorite vehicle, she proudly names the Audi E-Tron as her top choice.

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